An elegant way to fight widespread copyright infringement on the Internet

Picking the right battlefield and the right target

Digital Rights Management techniques have failed to curb Internet piracy:

• because artificial restrictions make the legitimate product inferior to the pirate competitor;
• because they focus on preventing the initial leak, rather than preventing it from spreading;
• because they focus on paying customers, rather than those who spread the files.

A successful anti-piracy strategy must:

• provide a better customer experience and reward customer loyalty;
• dry up pirate networks;
• lure major file sharers away from pirate networks.

Next page: Conclusion: the Snowball® OpenDelivery™ anti-piracy strategy

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Articles in that section

• Can Internet Video on Demand actually deliver?
• The search for a High-Definition Video on Demand solution
• An elegant way to fight widespread copyright infringement on the Internet
• Summary: Snowball® OpenDelivery™: a novel approach to content-delivery networks

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