An elegant way to fight widespread copyright infringement on the Internet

Conclusion: the Snowball® OpenDelivery™ anti-piracy strategy

The distinctive feature of the Snowball® OpenDelivery™ network is that it pays hosting providers for their contribution. Just as that feature is the cornerstone of the Snowball® OpenDelivery™ download-optimization strategy, is is the cornerstone of the Snowball® OpenDelivery™ strategy.

The upload compensation scheme attracts customers and boosts their loyalty:

• it rewards the most valuable community members;
• it facilitates viral advertising;
• it strengthens the emotional bonds that make a great online community.

The upload compensation scheme dries up pirate networks:

• it gives more value to legitimate traffic than pirate traffic;
• it turns pirate activity into a tangible loss to major file sharers;
• it turns pirate activity into a tangible loss to Internet Service Providers, and prods them into decisive action;
• it monopolizes clients' upload capacity, leaving little for illegal uses;
• it reduces speeds on pirate networks and thus their appeal.

Summary:

• Overview
• Economic rationale of piracy
• Leak and contagion
• Picking the right battlefield and the right target
• Conclusion: the Snowball® OpenDelivery™ anti-piracy strategy

Articles in that section

• Can Internet Video on Demand actually deliver?
• The search for a High-Definition Video on Demand solution
• An elegant way to fight widespread copyright infringement on the Internet
• Summary: Snowball® OpenDelivery™: a novel approach to content-delivery networks

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